Insotect
On The Horizon
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Insotect

On The Horizon

As we look ahead to 2013, Insotect has positioned itself to establish new benchmarks on the strength of growing partnerships and collaborations. On the horizon lies the reality of working with an expanded distributor line up and an expanding presence in North America as well as Europe. The role of Insotect being solely a sleeping bag innovator is also becoming a forgone notion as we leverage existing and new innovation into bold, and exciting new category opportunities with insulated jackets.

Broadening Our Reach
As we kick off another new year we look forward to formally announcing new relationships with exciting new partners both at home and abroad. The strength of Insotect's innovative intellectual property has drawn enthusiasm from new suitors such as NEMO, Salewa, Brooks-Range and Stoic (Backcountry.com). Building on the strength of our existing relationships while bringing new brand partners online allows us to provide an improved outdoor gear experience for a broader market in both North America and Europe.

Continuing Innovation
With the successful launch and ongoing sell through of Insotect Flow powered products, we will be looking to the future of synthetic bags with Insotect Tubic - our newest insulation system. Insotect Tubic marks the first strategic alliance between Insotect and Pinneco Research Ltd. - a supplier of leading edge synthetic insulation. Also joining in on the excitement is Big Agnes who recently secured an exclusive distributorship of Insotect Tubic for 2013. The future is bright and we anticipate to have many highlights from this launch in 2013.

Growing Partner Product Offerings
Through 2012 Insotect has made great strides in sharing its innovation and design know-how with our partners. With the success of those collaborations comes the opportunity to strengthen and expand those inroads. 2013 will show an expanded presence in partners' product rosters such as Big Agnes, Sierra Designs and Marmot. Insotect Flow stands to occupy a greater share of market space, spawning more bag variations and venturing into potentially new categories.