Insotect
Insotect News Release - July 5, 2013
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Insotect Flow

Salewa

Insotect Flow™ Adopted by SALEWA; Marks Inaugural Entry into European Market

VANCOUVER BC July 5, 2013 - Insotect Ltd., a leader in insulated gear construction technology, is pleased to announce that its Insotect Flow™ insulation system has been adopted by Salewa as part of their Mygration sleeping bag line-up for 2013.

This marks the first time ever that Insotect Flow will be present in a category outside of sleeping bags. Insotect Flow has quickly gained broad adoption as a staple feature within leading high-end sleeping bags and is now widening its portfolio to include down-filled jackets.

Insotect's contribution to the Mygration sleeping bag series includes the Insotect Flow insulation system; which combines the presence of vertical thermal channels (VTCs) with Insotect's proprietary FlowGates™. Insotect Flow's vertical thermal channels distribute heat more readily from head to toe compared to traditional side-to side horizontal baffles. Heat can now effectively travel the entire length of the channel alongside the body, bringing warmth throughout. Vertical baffle construction also allows the gear design to more closely reflect the contours of the user, taking on a more comfort forming shape which in turn keeps the insulated comfort closer to the body while also requiring fewer total baffles. Fewer baffles mean less material and less material translates directly into lighter gear.

The adoption of Insotect Flow by Salewa also marks the first major entry point for Insotect into the European market. Until recently Insotect has been focused on the broad adoption of its insulation systems within North America; where sell-through has been very strong.

"We are pleased and excited to name Salewa as our inaugural distributor for Europe. The widely successful adoption of Insotect Flow in the USA has piqued the interest of major European brands. Salewa has taken a bold step forward in a European market that tends to demonstrate a more measured approach in adopting new innovation. Both Insotect and Salewa are brands that covet leadership through product innovation and quality, making this is a perfect fit." - Irvin Vale Akopov, Insotect Brand Manager.

For more information on Insotect Flow please visit: http://www.insotect.com

About SALEWA
SALEWA is an authentic alpine brand with more than 75 years of - expedition proven -history for ambitioned mountaineers and passionate people with mountain affinity that are looking for the right partner for all level of activities. Providing - as a multi-specialist - a perfect overall solution of all relevant products on the highest, suitable performance level to stay always safe in all circumstances found in mountains, its environment and all related areas around the globe. For more information, visit www.salewa.com

About Insotect
Insotect is the originator of the ground-breaking insulation system concept that has become one of the most significant drivers of performance for sleeping bags in the outdoor gear industry. The company delivers forward-thinking innovation directly related to improved performance and comfort for outdoor gear. Insotect's insulation systems and technologies have been adopted by leading industry brands such as Marmot, EMS, Big Agnes, Montbell, and others. Insotect is widely recognized by the industry as the world's leading solution provider and innovator of outdoor comfort technology. For more information please visit: http://www.insotect.com

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Media Contact:
Irvin Vale Akopov
Brand manager
vale.akopov@insotect.com